Facebook ads could be described as one of the linchpins of digital marketing strategy. They’re incredibly effective when executed well, thanks largely to Facebook’s incredible access to data about its users. But “executed well” is kind of the salient point here. Like any kind of marketing, if you’re doing it wrong, you might not see […]
4 Creative Ways to Get More Eyes on Great Content
Creating great content is only the beginning. You need to promote it, get it in front of the right people. That’s the hard part of content marketing. Quality content takes time to produce, but you’re almost guaranteed to spend a lot more time and energy promoting that content. But how do you go about doing that? Promotion […]
This Unusual Social Media Strategy Wins New Fans and Strengthens Brands
Word of mouth is probably the most effective form of marketing there is. The problem is, it’s not exactly something you can DIY. You usually have to rely on people to spread the word independently and organically. But, you can nudge that process along by setting up a social media advocacy program. You’re probably familiar […]
3 Things That Win Websites A Lot More Traffic
A lot of marketing revolves around getting people to trust your brand. But it’s not just customers you need to trust your website. It’s also Google’s search engine. One of the ranking factors they use is labeled “trust.” This consists of several factors that, together, give the search engine an “idea” of whether your site […]
Watch Sales Skyrocket After Using This Simple Psychology Trick
Want your customers to need your product? Make it unavailable for them. It’s funny how people have a tendency to want something as soon as they can’t have it. This psychological “scarcity principle” is a powerful sales tool. By giving the impression that something has a limited supply, you can make your audience a lot more likely […]
