Humans are visual creatures. We process images lightning-fast, and a good deal of that processing happens unconsciously. For these reasons, the way your blog or website plays a massive role in the impression your brand is going to make on your audience. One of the biggest factors in visual design is color. For a mammal, […]
4 Kinds of Blog Content That Keep Readers Coming Back for More
A blog is practically a must-have for anyone interested in making money online. Sometimes, it’s a means to an end, a platform for engaging content that draws the right people into your sales funnel. In other cases, the blog itself is the product, monetized with ads or affiliate links. Either way, blogging is a long-term […]
Customer Complaints Can Actually Be a Good Thing. Here’s Why…
If you’re not satisfied with a product or a service, one of the easiest ways to get the company’s attention is to tweet about it. On the consumer end of things, this is great. It’s convenient, effective, and easy. But for brands, it’s a source of anxiety. No one likes bad publicity, and tweets can […]
This New Tech Breakthrough Will Revolutionize Content Strategy
Big data and AI are everywhere these days, and content marketing is no exception. As machine learning continues to evolve, and the amount of detailed consumer data available to marketers expands exponentially, smart marketers are leveraging this newfound intelligence to hone and optimize the strategies behind their content. “Content intelligence” is something that draws on […]
Want More Customers? Use These Key Questions to Reach More of Them
Marketing is all about communication. It’s about finding ways to reach people in a deep and impactful way. If you want to make that kind of connection with someone, you need to understand them. Who are they? What are their goals and aspirations? What drives and motivates them? What are they passionate about? Knowing your […]
