So yesterday we discussed to best headlines that will actually draw in readers and get them to subscribe but what do you do then? Based off of this scientific guide below, next you need to make sure you are sending out emails and posts are the perfect times.
Check out the best times that were decided upon below:
In terms of specific days and times to post on Facebook, here are some of the stats I found:Engagement rates are 18% higher on Thursdays and Fridays.
Another study found that engagement was 32% higher on weekends, so the end of the week is definitely a good rough guide to start experimenting with. The best time of day to post on Facebook is debatable, with stats ranging from 1pm to get the most shares, to 3pm to get more clicks, to the broader suggestion of anytime between 9am and 7pm. It seems that this generally points to early afternoon being a solid time to post, and anytime after dinner and before work being a long shot.
Twitter engagement for brands is 17% higher on weekends according to Dan Zarrella’s research.
If you’re tweeting from your company account, you might want to keep this in mind, especially if engagement is what you’re looking for. Buffer can help you spread out your tweets to post at the optimal times, so you don’t even have to work weekends to take advantage of this! Click-through rates are generally highest on weekends, as well as mid-week, on Wednesdays.
On the other hand, an Argyle Social study showed that weekdays provide 14% more engagement than weekends, so this is definitely one you’ll want to test on your audience.
When we look at the time of day, retweets have been shown to be highest around 5pm. For click-throughs, the best times seem to be around noon and 6pm.
There are lots of Twitter users who primarily use a mobile device—rarely loading up Twitter on their desktops. Twitter did an interesting study of these users and found that they are 181% more likely to be on Twitter during their commute.
They’re also 119% more likely to use Twitter during school or work hours.
Email – find the best time to send for the right content
There’s been lots of research done on the best time to send emails, particularly in the case of email marketing. Some research done by Dan Zarrella from Hubspot broke down each time of day and worked out which type of emails work best for that period. Here’s what he found:
- 10pm–6am: This is the dead zone, when hardly any emails get opened.
- 6am–10am: Consumer-based marketing emails are best sent early in the morning.
- 10am-noon: Most people are working, and probably won’t open your email.
- Noon–2pm: News and magazine updates are popular during lunch breaks.
- 2–3pm: After lunch lots of people buckle down and ignore their inbox.
- 3–5pm: Property and financial-related offers are best sent in the early afternoon.
- 5–7pm: Holiday promotions & B2B promotions get opened mostly in the early evening.
- 7–10pm: Consumer promotions are popular again after dinner.
And since 23.63% of emails are opened within an hour of being received, this is something we definitely want to get right.
For more general emails, open rates, click-through rates and abuse reports were all found to be highest during early mornings and on weekends.
Blog posts – what time should you hit publish on your posts?
Here are some useful stats from Dan’s research into blog timing:
- 70% of users say they read blogs in the morning
- More men read blogs at night than women
- Mondays are the highest traffic days for an average blog
- 11am is usually the highest traffic hour for an average blog
- Comments are usually highest on Saturdays and around 9am on most days
- Blogs that post more than once per day have a higher chance of inbound links and more unique views
Knowing your audience is obviously important for working out the best time to publish on your blog. If your audience is women, for instance, mornings are probably a better bet than nights.
So a good rule of thumb is to always send out a welcome email right after someone subscribes to your blog. Regardless of the time of day the person who signed up will most likely check their email for your newsletter or welcome, hopefully with a special offer, right away. I always sign up and wait for a welcome offer before making a purchase. Do you?
Image Source: Tom Raftery on Flickr
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