When ever a new subscriber signs up for your email list, any special programs or makes a purchase from your website, a welcome email should go out. It is very important to set up these automatic emails as part of your email marketing welcome campaign.
Below is some more information on why this is so important:
- Instantly acknowledge new subscribers or members
- A timely (and expected) response to a subscriber action or event
- An opportunity to cross-promote and up-sell at a time when new recipients are most engaged with your brand
Use welcome emails to let the subscriber know that you're listening and will be in touch. Plus, including products, services, special offers, or coupons adds an opportunity to increase conversions at a time when you already have the consumer's attention. Tie together social media marketing by adding a Facebook or Twitter icon in your welcome emails and helping subscribers connect with your brand across channels.
You can make this even easier by setting up different types of emails to go out automatically depending on what action triggered them to be sent out.
What are some of your favorite email marketing programs to use for your own campaigns?
Image Source: Julie Blaustein on Flickr
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