A lot of people have finally started using Facebook to promote their business. If you are one of these individuals are you worried about the recent algorithm change causing marketing declines on Facebook? Well it could be both good and bad. Now Facebook is showing its users content based off of their recent posts and interactions. Now all you have to do is learn how to use this to your advantage.
Below are some ways you can react and revise your Facebook campaigns to make these algorithm changes work for you:
To take best advantage of the tweaks to the News Feed, the key for brands is to focus on relationships. The benefits of these changes are intended more for existing fans than for reaching out to new followers. Your company content is more likely to rank well if you’ve cultivated good relationships with your community base and if those people regularly engage with your brand. Especially with the Last Actor update, people are more likely to see more of your content if they frequently interact with your Page.That means you should make certain that you’re giving people plenty of opportunities to engage. With the renewed emphasis on interaction, businesses may see more impact by taking a slightly different angle to how they present even basic company facts or information. Write status posts that will spark reactions from your fans. Encourage them to weigh-in with their opinions, express their thoughts, and share why they appreciate your company. Create content that will make your followers both like and “Like” your brand!
Facebook’s updates also place a renewed emphasis on the need for great, insightful analysis of your presence on the social network. If the type of stories that most of your fans interact with are more likely to appear in their News Feeds down the road, then your business needs to know what story types your followers most enjoy. Do they Like and comment more on photo posts or on text statuses? Who is your primary audience: men or women? What ages are they, and what countries do they live in?
A final suggestion for brands is that a willingness to be flexible can take you far in social media marketing. Facebook has additional updates to its News Feed algorithms in the works, so craft your plans with the knowledge that social media is a channel that demands rapid-fire changes. These probably won’t be huge revolutions to your strategy, but small shifts in focus and direction. With an open mind and a creative outlook, any brand will be able maintain those crucial bonds with fans throughout Facebook’s evolution.
Are you already on to these changes and already have a plan in place to take advantage of them?
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