Derek created a course for authors that made $18,000 in its first 48 hours.
He says that for his course, he first wrote everything up in a big Word file and then split the content up into multiple media forms, including video, PDF files, and workbooks.
He marketed to his 25k member list, which he says he grew through offering free content, like ebooks on Amazon and through his free blog.
Derek shied away from doing hard selling.
His strategy was to provide 80% value content and soft sell 20% of the time.
He did this in his email list by emailing valuable content, on his social media by sharing his success and his stats, and on ebook marketplaces by offering free/cheap ebooks that provided real value.
Here are some of the tips he had for people breaking into the info product industry:
- Have a great offer. Don't sell products that you think are poorly quality. Share information that you have a strong conviction in.
- Before promoting, warm your prospects up. Be active, communicate with them frequently, and share free information with them. Don't do hard sells – provide 80% valuable content and tack on a soft sell at the last 20%.
- Don't ask people to buy over social media, just share your success and the social proof will compel people to buy.
- Offer incentives to encourage more buyers. For example, for anybody buying in the next 24 hours, you can offer extra, premium content.
- Share small portions of your course to your audience, encouraging them to sign up to get the whole thing.
By implementing these tactics, Derek was able to make over $9,000 on day one and over $18,000 after the first 48 hours.
He used a powerful combination of blogging, email, social media, and content curation to get this launch off the ground.
With the 21 Days to Profit program, you get everything you need to do to have a product launch like Derek's.
You will be able to:
• Build and host courses with a members area
• Write blog posts to provide real, valuable content to readers
• Build landing pages for your offers and for your list
• Construct optimized multichannel sequences to hit your list whenever you have a launch
• Have affiliates promote your offers
It gives you everything you need for a powerful info product launch in one place. Check out everything you can do with it.
You can read more on how he did it: go here.
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