At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link that takes them to Amazon, there’s something you want people to do when they visit your website. To do that, we […]
Copywriting
This Storytelling Secret Keeps Readers On The Edge of Their Seats and Makes Them More Likely to Buy
Audiences are distractable. They have tons of content coming at them from every angle, every time they go online. You only have a limited window of time to get them hooked and firmly capture their interest. Step one is a compelling headline that piques their curiosity. But once they’ve clicked through to your content, there’s […]
Unlock The Power of Persuasive Copy: 3 Smart Tips to Make Sales Copy More Profitable
If you’re a solopreneur with a relatively new online business, then chances are, you write your own sales copy. Copywriting is an art form, and it’s something that takes some time to learn. Even if you’re an amazing writer, writing persuasively — in a way that genuinely compels people to do something — isn’t always […]
Writing a Killer CTA – 2 Key Elements for Maximum Conversions
Email marketing is known for having a great ROI, and for being one of the best ways to make a profit from your website’s audience. But not everyone has the same level of success with it. Many entrepreneurs and inexperienced marketers struggle to get the conversions they were hoping for. Usually, they’re doing something wrong. […]
How to Become a Better Copywriter: One Ridiculously Simple, and Incredibly Valuable, Piece of Advice
If you can write copy, you can make money. That might sound like an overstatement, but the art of copywriting has been around since the dawn of modern advertising. Since the days of Edward Bernays, people have used the power of the written word to sell. Copywriting is a profitable skill to cultivate. While it […]
