Nicolas Kusmich was a pastor. He’s a small-town kind of guy. Like most clergymen, he was making a modest salary of about $30,000 a year. That was before he got into Facebook ads. Today, he’s a successful consultant that manages over $9 million of total ad spend for big-name companies. He’s a masterful Facebook marketer. […]
Copywriting
Win Over Customers’ Hearts and Minds With This 6 Step Storytelling Strategy
There are only so many stories in the world that can be told. Narrative structure is something that is very deep-seated and intrinsic to human psychological and social experience. You’ve probably heard of Joseph Campbell’s concept of the “Hero’s Journey,” most likely in the context of its influence on Star Wars. Compelling stories follow a few […]
4 Must-Read Tips for Red Hot Ad Copy That Sells
When it comes to advertising, there’s no bigger name than David Ogilvy. He’s a legend in the industry, one of the original mid-20th-century ad men that pioneered the entire industry and discipline of marketing. His advice is always worth paying attention to. He was responsible for tons of super successful ad campaigns in his day. […]
Win Over Even the Toughest Audiences in 3 Simple Steps
Content marketing is about more than just squeezing in some SEO keywords, or making your new company’s website look more legit and trustworthy by maintaining a blog that gets updated regularly. You need to make a real connection with your customers and potential customers. And that’s a lot easier said than done. In a world where we’re […]
Planning on A/B Testing a Campaign? Don’t Start Without Doing This First
A/B testing is one of the best ways to get the hard data you need to refine your marketing strategies. When in doubt, test, test, and test some more. But don’t jump into it just yet. Chances are, you’re forgetting something really, really important. Before you even start, you need one really important thing. You […]
