Whether it’s the latest pair of Nike kicks, or a classic Chanel quilted chain bag, let’s be honest: A lot of products in this world sell for a lot more than the cost of the materials, labor, and logistics involved with producing, distributing, and selling them. As you can imagine, designer handbags are a fantastic example of […]
Copywriting
Try This Simple Headline Formula That Gets Likes, Clicks, and Shares Like Crazy
Headlines are a fine art. For copywriters, they’re absolutely essential. The most important part of any article or blog post is the headline. Period. So those of us that write copy spend a lot of time sculpting and perfecting our headlines. We also tend to have tips, tricks, and formulae we use again and again. Why? Because […]
This Is What Every Product Page Needs to Make The Sale
Once you’ve brought in web traffic to your online store, your customers are eventually going to end up on a product page. The copy on that page is critically important. It can make or break a sale. But what should you actually include in it? What does one actually write for a web page like […]
7 Design Mistakes That Tons of Websites Are Making — And Losing Customers as a Result
Web design is its own profession and its own category. There are tons of professionals out there who specialize in it, specifically, as a service that’s distinct from both web development and general graphic design. It’s about more than just aesthetics, too. It’s also a matter of ergonomics, a “don’t make me think” kind of […]
Chaotic Writing Workflow? Fix It With This Great Free Organizational Tool
When you’re churning out large amounts of content — whether you’re on your own, or outsourcing some or all of your content creation — things get kind of cluttered and disorganized pretty fast. Writing true “10x content” takes time, and it has quite a few steps that lead to something that’s fit for publication. Many […]
