When it comes to web copywriting, headlines are everything. This was true to some extent in traditional media as well. But online, there are more ads, headlines, and images vying for our attention than ever before. It’s arguably harder to stand out in someone’s Facebook feed than it is in the pages of a newspaper […]
Copywriting
New to Copywriting? Here’s 5 of the All-Time Best Articles
Writing copy is fine art that takes time to master. It’s not identical with other forms of writing; writing copy is quite distinct from writing something like a thesis paper, a blog post, or a Facebook post. Copywriting is fundamentally persuasive writing, in a really big way. You need to create something with language so powerful, it […]
Avoid These Copywriting Blunders: 3 Commonly Misused Words (Even By Professional Writers)
Everyone makes the occasional grammar or spelling mistake, even professional writers. Sure, there are some that are super common. These include mixups like “you’re/your” and “its/it’s.” A lot of people struggle with these things. But there are also some really common mixups you might be making that are far less well-known. A good example would […]
4 Big Problems That Make CTAs Fall Flat (And How To Fix Them)
Both copy and content are ultimately a means to an end: to get the reader to take action. Sometimes, as with upper funnel content marketing, this action isn’t the biggest focus, but it’s still a driving motivator behind marketing as a whole. A strong call to action, or CTA, can make or break your marketing […]
These 3 Facebook Headline Hacks Are a Winning Recipe for Clicks and Traffic
When one of your paid Facebook ads shows up on someone’s newsfeed… It’s got some pretty heavy competition for that person’s interest and attention. Between updates from family and friends, and the many other ads they run into on a daily basis, it’s hard to stand out. Along with images, an ad’s headline is the first […]
