As it turns out, there’s no such thing as being “too niche.” In the past, traditional businesses would expand their services and offerings in order to keep up with stockholder’s demand for ever-increasing profits. They’d offer different products in different markets to maintain the desired growth. But this is the digital age, and consumers have never […]
General
8 Awesome Stock Image Sites You May Not Have Seen Yet
Humans are visual creatures. In fact, the human brain processes images 60,000 times faster than text. So it’s no surprise that a great image helps people retain more information. And I’m guessing you would like people to remember your brand. That’s why great images can make a huge impact on your marketing. Whether it be for […]
150 Years of the Best Holiday Campaigns [Infographic]
With the holidays fast approaching, we need to remember what’s important: shopping! (Kidding). This is this time of year that people are full of the holiday spirit. And also for brands to roll out their holiday campaigns. What does your business have planned for the season? And just for fun, let’s look back on 150 […]
4 Must-Ask Customer Survey Questions
How well do you know your customers? Are you sure? You may think you understand them and their problems. (And it’s pretty important that you do, so you can tell them how you make their life better). But if you don’t ask, you’ll always be guessing. Being able to see your business through the eyes […]
Top 5 Bizarre Marketing Ideas That Actually WORKED
In business you gotta get attention of some sort. Marketing is all about getting the right kind of attention. You hopefully show a value proposition and convince a potential customer to purchase your product or service. And of course you want to be in a positive light. And there are the stories of people who […]
