Your email list is one of the most important money-making tools in your arsenal. And collecting email addresses should be a big part of your overall strategy. But this is easier said than done, especially if you’re just starting out. How do you get people to sign up for your emails? After all, most people […]
List Building / Lead Generation
3 Surprising Ways Emotional Language Can Make or Break Conversions
When it comes to copywriting, every word matters. Two words can have similar denotations — that’s the dictionary definition, basically — but totally different connotations, calling to mind totally different implicit associations that color how someone feels when they read your copy. And how they feel is important. Even in B2B marketing, where numbers, data, […]
5 Simple Steps to Writing Copy That Sells
Copywriting can be a tough nut to crack. There are a lot of great copywriters who teach really complex strategies and techniques. And that’s great. But for someone who’s new, it can be overwhelming. Good news: it doesn’t have to be that complicated. At its core, copywriting is about writing persuasively. It’s about convincing people […]
This Simple Tweak Makes Conversion Rates Skyrocket
At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link that takes them to Amazon, there’s something you want people to do when they visit your website. To do that, we […]
This Simple Strategy is How Smart Marketers Use Landing Pages to Increase Profits
Marketing is all about experimentation. Sometimes, you have to throw things at the wall and see what sticks. Of course, the process is a little more refined than that. You’ve probably at least read about A/B testing, even if you haven’t implemented it yourself. Testing two different approaches at the same time — whether it’s […]
