School’s out for the summer, and although we grown adults don’t get two months off every year, it’s still one of the nicest times of the year. It’s also a great time to set up a social media giveaway for your brand. Contests and giveaways are a great way to grab attention, generate positive buzz, […]
List Building / Lead Generation
Want to Run a Profitable Contest on Instagram? Be Sure to Know These 4 Things First
Everyone loves free stuff, right? Contests with a great prize can help you cultivate brand awareness, gain brand new followers, and otherwise work on building your brand. Instagram is a social media platform where contests tend to work particularly well. Not only is the prize appealing (if you do it right), but contests also have […]
3 Common Mistakes That Make Building an Email List a Long, Slow Uphill Battle
So you’re blogging regularly. You’re using a skyscraper approach, creating content that’s jam-packed with value. Everything is written well, and you’ve carefully crafted each piece of content to resonate perfectly with your intended audience. But there’s one problem… No one’s subscribing to your blog. If your readership’s been a bit stagnant — or you’re having […]
The 3 Critical Components For Businesses to Execute a Massively Successful Online Giveaway
You know what everyone likes? Free stuff. As a marketer, this is something you can definitely use to your advantage. An online giveaway can be a great way to build an email list, get more engagement, generate some buzz, and cultivate the brand awareness your company needs to succeed. But as with anything, planning is […]
Check Out This One Easy Tweak That Doubled Blog Subscriber Conversions
If you’re like most online entrepreneurs, your website uses exit overlays to gather leads. But how many people are actually filling out the form and subscribing to your newsletter? One company set out to answer that question. As part of a recent set of experiments with different kinds of exit overlays, custom landing page software […]
