Writing great marketing emails is like staying in shape. You’ve got to practice. The more you do it, the better you’ll get at it. An awesome new infographic from The Content Marketing Institute offers a fantastic seven minute crash course in everything you need to know to craft email copy that sells. It’s like the […]
List Building / Lead Generation
5 Ways to Amp Up Your Email Marketing And Reach More People
Is your email list just one big blob of names and email addresses? If so, your conversion rates might not be as high as they could be. The thing is, your audience isn’t one big homogenous group. They don’t have the same needs, the same wants, or even the same values, necessarily. There’s a demographic […]
Every Business Needs This One Thing to Succeed – Even Offline Businesses
At this point, it’s pretty clear that just about every business — online or otherwise — needs a website. It’s a 21st century must-have. But there’s another critical thing that you need, and it’s not as immediately obvious. You need an email list. This is just as true for businesses that are totally offline — […]
How to Write Subject Lines That Customers Can’t Resist Clicking On
The average person gets tons of email on a daily basis. It’s one of the most widely used online communication tools in existence. And each morning, people have to sort through all of those unread messages. As you can imagine, a lot of things get archived without being read. Sure, someone wouldn’t do this to a letter […]
5 Smart Tactics That Can Help Webinar Signup Rates Skyrocket
Unless you’ve been living under a rock, you’ve probably heard of Shopify. They’re one of the top platforms right now for creating elegant, responsive ecommerce sites — without having to write even a single line of code. Over the past year, they’ve acquired 55% more paying customers than before, and their revenue is estimated at […]
