Customer acquisition is one of the most critical things for any business. You have to spread the word about your product or service to the right people, or you’ll never make a single sale. But acquiring customers is just the beginning. The real goal isn’t just to get someone to buy something. It’s to keep […]
List Building / Lead Generation
How Top Content Marketers Think: 2 Successful Strategies from the Best of the Best
Recently, the Content Marketing Institute teamed up with MarketingProfs to conduct an annual research study: B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Sponsored by online video platform Brightcove, this year’s survey was conducted back in June and July. Now, they’ve completed the study, publishing an exciting new set of up to date statistics […]
6 Simple Steps to a Great Mobile Landing Page That Customers Can’t Resist
Mobile internet use overtook desktop browsing a couple of years ago. Today, there’s no doubt about it: Mobile devices are a lot of people’s primary means of accessing the internet. In the future, we may end up seeing more integration between what we currently think of as “mobile” and what we associate with “desktop.” But […]
This Essential Strategy Makes Email Marketing A Lot More Effective
If you’re running an online business — or a small business of any kind — you’ve probably built up an email list. This list can be a golden ticket to the sales you need for your company to succeed. It’s made up of prime leads with a genuine interest in your product or service. But […]
4 Email Marketing Mistakes That Waste Tons of Money
Email is a prime linchpin for modern digital marketing campaigns. It’s so effective, and there’s such a wide body of evidence that demonstrates that efficacy, that you’re clearly leaving a lot of money on the table if you’re not investing in email marketing for your business. But there’s a lot of strategy involved, meaning there are a […]
