If you sell products online, there have probably been a ton of people who bought something from you once.. Then never really visited your site again. This can apply to things like software services, too. People sign up for a free trial and don’t buy afterward, or they pay for a month and then abandon […]
List Building / Lead Generation
5 Easy Tips to Writing Great Welcome Emails That Keep Audiences Wanting More
Persuading your audience to subscribe to your newsletter is only half the battle. Once you’ve gotten them to give you their email address in exchange for whatever you’re using as a lead magnet, they’ll start receiving your newsletters in their inbox. Just because someone converted on your lead magnet and subscribed to your mailing list, […]
3 Ways Artificial Intelligence Will Change the Face of Digital Marketing
Artificial intelligence is here to stay. While we’re still pretty far away from sapient supercomputers and strong AI, machine learning has opened up new possibilities in the world of digital marketing. New applications of AI technology are already starting to make their mark on social media, in the way that consumers conduct a web search, and […]
How One Entrepreneur Makes $320,000 a Month Using This Surprising Strategy
Yes, you read the title correctly. That’s $320,000 per month, not per year. That’s an awful lot of cash. So how did Scott, a humble entrepreneur, manage to become a millionaire? All it took was a newsletter. Usually, you tend to think of newsletters as a means to an end. They can make some serious sales, […]
Marketing Automation Made Easy: 4 Simple Steps for Getting Started
Marketing automation can seem kind of overwhelming at first. At its core, it’s basically the use of software to customize and personalize your marketing messages for each individual lead or customer. You can specify parameters like how much someone has spent with your company or how they’ve engaged with your brand in the past. This […]
