Marketing is all about psychology. To really make a connection with someone, to bring your brand into their consciousness and make sure it stays there, it helps to understand what makes them tick. Marketers have been leveraging basic psychological principles and tendencies for decades, and in the digital age, a psychologically informed approach can still […]
Affiliate Marketing
Looking For Leads on Autopilot? Try Using This System..
If you’re selling a service — whether as an individual contractor, or as a small agency — you may find yourself spending a bit too much time seeking out new clients. What you really want to do, is have your clients come to you. You need a lead generation strategy. Depending on your target audience, […]
The Real Truth About Influencer Marketing
You’ve probably been hearing a lot about influencer marketing lately. It’s hitting a popularity peak, and in the digital marketing world, everyone’s talking about it. If you follow the major blogs in this space, you’ve probably noticed this. It’s not that much of a new idea. Celebrities have been advocating for brands for a long time […]
This Massive Niche Market Is Worth $1 Trillion — And It’s Ripe for the Taking
Yes, you actually did read that headline right. There’s a rising niche right now that really is worth over one trillion dollars. Not billion, trillion. “Baby boomers” are called that for a reason. They were born during a time when people were having a lot of kids. As a result, they’re a very large generation of […]
The Surprising Truth About Audience Attention Spans
It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out Facebook on their lunch break, they’re confronted with a nearly endless stream of content, each post vying for their attention. So, […]
