When it comes to copywriting, every word matters. Two words can have similar denotations — that’s the dictionary definition, basically — but totally different connotations, calling to mind totally different implicit associations that color how someone feels when they read your copy. And how they feel is important. Even in B2B marketing, where numbers, data, […]
Affiliate Marketing
The Future of Online Advertising: The Game-Changing Trend Smart Entrepreneurs Should Know About
At the recent Code Conference at the Terranea Resort in California, venture capitalist Mary Meeker presented her annual Internet Trends Report. Considered Silicon Valley’s most anticipated slide deck of the year, this perceptive analysis of current trends can be richly informative for entrepreneurs and marketers. One of the biggest game changers coming down the pipeline […]
5 Simple Steps to Writing Copy That Sells
Copywriting can be a tough nut to crack. There are a lot of great copywriters who teach really complex strategies and techniques. And that’s great. But for someone who’s new, it can be overwhelming. Good news: it doesn’t have to be that complicated. At its core, copywriting is about writing persuasively. It’s about convincing people […]
Get Seen, Make Sales: Steal This Profitable Tactic from Top eCommerce Brands
There are quite a few channels to get eyes on your online business. There are ways to get traffic organically, mostly for free, like SEO and social media posts. Then, there’s paid traffic. There’s Facebook ads, plus paid ads on other sites like Twitter, Instagram, and even Reddit. Not to mention PPC ads in Google’s […]
In the Age of Audience Targeting, are PPC Keywords On Their Way Out? One Expert Weighs In
In the world of paid search ads, audience targeting is all the rage these days. The ability to advertise to people in the right age group, of the right gender, and in the right geographic location, can be incredibly useful toward getting the most out of your ad spend. But will audience targeting replace keywords […]
