Content is a must-have for just about any business, and there are some time tested content types that work every time. One of the best focuses on educating your audience. It’s how-to content, and audiences love it. Everyone has questions about how to do something, and your brand can deliver exactly the answers they’re looking […]
Blogging, Content, Article & News Sites
Thrust Blog Content Into the Limelight With This Tried and True Strategy
You’ve got great content. You researched what your competitors were putting out, and teamed up with world class copywriters to create something bigger, better, and packed with more value than anything else out there. Your skyscraper strategy is producing some really amazing stuff that rivals even the biggest names in your industry. But there’s one […]
Making the Sale Is Only the Beginning. Here’s How to Keep Recent Customers Engaged
When it comes to most of the marketing and advertising you’re doing for your business, the ultimate goal is making a sale. That’s the holy grail. It’s what you’re after. It’s the fruit of all that hard work you’ve been doing to promote your brand. Chances are, you’ve got a sales funnel set up. So […]
Here’s How “Boring” Businesses Can Create Awesome Content
For some companies, content topic ideas can be pretty obvious. There’s a lot of cool stuff to talk about, and your audience loves reading about that stuff. Content marketing is a no-brainer. But in some niches or industries, it’s tough to figure out what kind of thing you could even write a blog post about, […]
Ethically Swipe a Competitor’s Content Strategy With This Clever 3-Step Process
If you’re using content marketing, then so are your competitors. And that’s not just people who compete with you directly, by offering similar products or services. This can also include people with whom you’re competing not for the audience’s pocketbooks, per se, but for their attention. So one of these days, you’re going to need […]
