What if I told you that there’s a chance that you’re approaching content marketing the wrong way? It’s really common. And at the root of the problem lie assumptions. You know what they say about assumptions. When you assume “common knowledge” without testing its veracity, you could very well be missing the mark by a […]
Blogging, Content, Article & News Sites
Use This Powerful Type of Content That’s 100% FREE
What if you could get someone to market your brand for free? Like, free influencer marketing, basically. What is that, if not one of the Holy Grails of Digital Marketing? “User generated content” is marketing parlance for people tweeting about your brand, without being paid or incentivised to do so. Think of a fashion instagrammer […]
Here’s How One Company’s Content Turned Heads by Embracing the Latest Pop Culture Trends
Have you got your finger on the pulse of American pop culture? Are you usually aware of the latest fads, trends, and fashions? If so, this is something you can use to your advantage when it comes to content marketing. This can be a bit of a delicate balance. It’s one of those things where […]
2 Ways to Stand Out With Content That Can’t Be Found Anywhere Else
These days, link building is all about outreach. Over time, we’ve seen an ongoing trend: there have been fewer and fewer ways to “DIY” your own backlinks. The best way to get them is to earn them. Earned editorial links are what you should be aiming for. That’s not to say you shouldn’t actively reach […]
No Budget? No Problem! How to Get Eyes on Content Without Spending a Penny
They say you have to spend money to make money. And in most cases, that’s true. If you’re a solopreneur on a shoestring budget, you’re facing an uphill battle when it comes to content marketing. Not only are you probably creating the content yourself, but you also need to find ways to get it in […]
