You’re doing great! You’re getting a lot more visitors to your website than you used to. You’ve been grinding away at outreach emails to connect with journalists. You’re focused on social media, too. All your traffic generation efforts are finally paying off. But there’s a problem: traffic may be going up, but your sales are […]
Blogging, Content, Article & News Sites
4 Kinds of Blog Content That Keep Readers Coming Back for More
A blog is practically a must-have for anyone interested in making money online. Sometimes, it’s a means to an end, a platform for engaging content that draws the right people into your sales funnel. In other cases, the blog itself is the product, monetized with ads or affiliate links. Either way, blogging is a long-term […]
This New Tech Breakthrough Will Revolutionize Content Strategy
Big data and AI are everywhere these days, and content marketing is no exception. As machine learning continues to evolve, and the amount of detailed consumer data available to marketers expands exponentially, smart marketers are leveraging this newfound intelligence to hone and optimize the strategies behind their content. “Content intelligence” is something that draws on […]
Want More Customers? Use These Key Questions to Reach More of Them
Marketing is all about communication. It’s about finding ways to reach people in a deep and impactful way. If you want to make that kind of connection with someone, you need to understand them. Who are they? What are their goals and aspirations? What drives and motivates them? What are they passionate about? Knowing your […]
The New Marketing Trend That Everyone’s Talking About
Content marketing is huge right now, and it’s common for brands to partner up with publications that reach their own target audience. Recently, a financial services company called UBS took a bold new approach to this. Partnering with two big publications that reach a massive audience of wealthy millennial women, they created an entire editorial […]
