What if one simple — but not so obvious — tweak to your web design could cause a spike in conversions? User experience is important, and one of the biggest factors in that is navigation. People don’t have all day. If they can’t find what they’re looking for fast, they’ll bounce. So intuitive, easy-to-find menus […]
Blogging, Content, Article & News Sites
This Genius Strategy Supercharges Content Marketing
If you’ve ever planned or created content for a business over a long period of time, you’re probably familiar with the inevitable “idea drain.” It comes faster in some niches than in others, but eventually, you might start running a little bit dry. Whether you’re low on great new content ideas, or you’re just busy […]
Steal Competitors’ Traffic With This Smart Content Strategy
Having trouble keeping up with the competition? Sometimes it’s tough to compete with established players in your niche, especially if they’ve already got years’ worth of content with tons of links and shares. So how do you catch up with them? One thing you should definitely do, especially if you started your site before you […]
4 Surprising Reasons Why Content Marketing Campaigns Fail
If you follow popular marketing blogs, you’ve read a lot of content about, well, content. You’ve seen tons of top digital marketing experts extolling the virtues of content marketing. You’ve seen case studies that show how this approach can work wonders for all kinds of businesses. “Content is king” was repeated so much over the last two […]
This Is The Real Secret to Successful Content Marketing
If you’re struggling to gain any traction with content marketing, there’s one thing that has a really high chance of being the underlying reason. You’re not publishing regularly, and you’re not publishing frequently enough. There’s some leeway here. You don’t need a full blog post every single day. Some people post once a week, others […]
