Podcasts are flourishing these days, and if you’re using content marketing to promote your business… It’s a medium that’s definitely worth adding to your arsenal. You can talk about all kinds of things in a podcast, but one of the most popular things to do is to interview an industry expert. When someone comes on […]
Blogging, Content, Article & News Sites
Getting More Traffic Isn’t Always a Good Thing. Here’s Why…
Driving traffic is a central part of digital marketing as a whole. It’s also one of the hardest parts. Using things like SEO, PPC ads, and social media posts, your goal is to get more eyes on your content — and, of course, on your products. But unless you’re running a Buzzfeed-style site that’s ad […]
Avoid These Copywriting Blunders: 3 Commonly Misused Words (Even By Professional Writers)
Everyone makes the occasional grammar or spelling mistake, even professional writers. Sure, there are some that are super common. These include mixups like “you’re/your” and “its/it’s.” A lot of people struggle with these things. But there are also some really common mixups you might be making that are far less well-known. A good example would […]
3 Smart Tips for Social Media Success: How Solopreneurs Can Master Social Media Marketing
Over 90% of business owners report that social media is an essential part of their marketing strategy. For nearly all companies, even those that target baby boomers and seniors, a social media presence is a must have. Of course, that doesn’t mean you need to be on every single platform. In fact, that could hurt […]
This One Simple Change on Facebook Builds Trust Instantly
Want to build more consumer trust for your brand? Whether you’re doing personal branding for yourself, or building a business, it’s amazing what a little blue checkmark can do. You might have noticed the grey or blue checkmarks on certain Facebook profiles and business pages. These indicate that the account is verified — that is, […]
