Recently, Facebook introduced a new option for custom Lookalike Audience creation. You can now create audiences based on value — that is, the customers or clients with the highest ROI. Using information about your current high-value customers, you can target similar users, helping you bring in more lucrative customers or clients for your business. The algorithms […]
Blogging, Content, Article & News Sites
How to Write Outreach Emails That People Will Actually Read and Respond To
Crafting great outreach emails is a fine art that’s hard to master. In many cases, you’re reaching out to someone who already gets tons of similar inquiries in their inbox on a daily basis… Along with all their other email. Getting their attention and standing out are essential, and that’s a lot easier said than done. If […]
Why It’s Critical For Every Business to Think Like a Media Company
You may not be running a media company, but that doesn’t mean you shouldn’t think like one. In fact, a focus on publishing great videos, blog posts, and other content is the “secret sauce” for tons of successful brands. Brands are the new publishers. In a world where a lot of people feel like the […]
3 Ways to Transform a Blog into a Machine That Basically Prints Money
People don’t really pay for magazine subscriptions very often anymore. So if people don’t want to pay for the New York Times or The Atlantic, they probably aren’t going to pay to subscribe to your blog. Blogging is a pretty popular way to try to make money online. It really can be a pretty profitable side hustle, […]
Find Hot New Industry Trends With This Powerful Content Writing Tool
If you haven’t heard of Buzzsumo, you’re missing out on one of the most powerful content marketing tools out there. Buzzsumo shows you what content has gotten the most social shares for just about any topic. Plus, you can also check out how your competitors’ content is performing, giving you ideas for how you can […]
