When you’re building a brand, the point is to make people like you. You want them to feel like your brand is something with which they can really make a genuine, human connection. You want fans and followers, people who look up to your brand as a symbol that means something and reflects their values. […]
Blogging, Content, Article & News Sites
This Free Tool Creates Pro-Level Videos on a Shoestring Budget
If you’re not already familiar with it, the whole concept of video editing can seem incredibly daunting and complicated. At first glance, it also looks expensive. But slick, professional looking videos aren’t out of reach these days, even for the smallest bootstrapped startup. All it takes is the right software program, and fortunately, there’s a […]
Most Entrepreneurs Are Missing Out On More Conversions, More Sales, & More Profits. Here’s Why.
You’re already well aware that conversion rate optimization is crucial for your business’s success. You’re probably running tons of A/B tests on lower performing pages, and you may even have transformed some of your least successful pages into some of your biggest sources of sales. But that’s the thing: when people A/B test for CRO, […]
These 3 Facebook Headline Hacks Are a Winning Recipe for Clicks and Traffic
When one of your paid Facebook ads shows up on someone’s newsfeed… It’s got some pretty heavy competition for that person’s interest and attention. Between updates from family and friends, and the many other ads they run into on a daily basis, it’s hard to stand out. Along with images, an ad’s headline is the first […]
Create a Winning WordPress Site The Easy Way
Not every entrepreneur comes from a technical background. When you’re a solopreneur and your strength lies in something else, like copywriting or visual design, creating a great WordPress site can seem like a massive challenge. You don’t want to get in over your head with complex technical features, since if something goes wrong, you want […]
