At the recent Code Conference at the Terranea Resort in California, venture capitalist Mary Meeker presented her annual Internet Trends Report. Considered Silicon Valley’s most anticipated slide deck of the year, this perceptive analysis of current trends can be richly informative for entrepreneurs and marketers. One of the biggest game changers coming down the pipeline […]
Blogging, Content, Article & News Sites
This Simple Tweak Makes Conversion Rates Skyrocket
At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link that takes them to Amazon, there’s something you want people to do when they visit your website. To do that, we […]
Customers Are On a Quest for the Right Product. Here’s How to Give Them What They Need Every Step of the Way
Your customers are on a journey. It’s an epic quest to buy something. And just like in the old-school epics like Gilgamesh and the Odyssey, there are a lot of other steps and segues between the beginning and the end of their story. The way people buy things, especially something that’s a major purchase or […]
When it Comes to Building an Audience, Here’s How the World’s Top Entrepreneurs Think
Building an audience is the lynchpin of successful online businesses. It doesn’t matter what kind of business it is. It could be an online store that white labels and dropships products, or a blog monetized with affiliate links, or even a SaaS company. To succeed, you need to reach people. That’s what marketing is all […]
This Storytelling Secret Keeps Readers On The Edge of Their Seats and Makes Them More Likely to Buy
Audiences are distractable. They have tons of content coming at them from every angle, every time they go online. You only have a limited window of time to get them hooked and firmly capture their interest. Step one is a compelling headline that piques their curiosity. But once they’ve clicked through to your content, there’s […]
