We all know content is king. Right about now, your eyes are probably glazing over. You’re thinking “blah blah blah, how many times have I read that?” Cliche? Maybe. True? Definitely. And while this may not be news to you, these statistics help shed some light on WHY content marketing is so effective. Which in turn […]
Blogging, Content, Article & News Sites
3 Reasons Why Stories Sell
One morning I woke up, and I realized I just couldn’t do it anymore. I was done. It was going to be extremely difficult. But I knew it was true. No, I’m not talking about a relationship (I’m very happily married). I’m talking about the way I worked with clients, specifically, local business owners. I […]
4 Crucial Components of a Lead-Generating Website
Your website is your most powerful tool for generating leads. You can drive all the traffic in the world to your site. But if you don’t capture leads, what’s the point? Awareness doesn’t pay the bills. That’s why it’s absolutely crucial that lead generation is the top priority of your website. So how do you […]
Paid Content vs Free Content: How to Decide
To sell or not to sell. That is the question that many marketers struggle with. Which content do you want to sell? And which content do you want to give away for free? There are obvious benefits to both sides of the coin. That’s the problem. It’s been proven that giving away information is smart […]
Don’t Forget These 5 Things After Publishing a Blog Post
You’ve done it. Your masterpiece of a blog post is complete! Click. Published. But now what? If you’re like most people, you probably have twenty-something other things to get to. Hang on a minute. You probably just spent a decent amount of time crafting that blog post. Don’t waste it. Instead of racing off to […]
