At first glance, digital products can seem like a tough sell. There’s so much free information out there on the internet. How do you convince someone to pay for any of it? One couple has built a thriving business around a digital product, to the tune of over $600,000 a year. And their product isn’t […]
Ecommerce Of Physical Products
This Fantastic Online Tool Helps Entrepreneurs Find Out Exactly What Customers are Looking For
When you’re creating a marketing strategy for a small online business, like a Shopify store or an affiliate niche review site, it helps a lot if you know what your audience wants. This is especially true for content marketing. From the “just browsing” phase at the top of the sales funnel, to the eventual purchase […]
How One Jewelry Business’s Smart Strategy Ramped Up Their Sales
For ecommerce, not selling on Amazon is almost unthinkable. The massive online retail platform has a massive hold on consumers and, by extension, small independent retailers. When people need to buy something, they’ll often go directly to Amazon to find it. For brands that sell products online, the majority of their traffic can often come from Amazon […]
3 Clever Ways to Feature Products in Content Without Being Salesy
The advent of online content marketing was something that revolutionized the world of PR, marketing, and advertising. With audiences becoming increasingly annoyed with intrusive and invasive advertisements, and with ad block and video services like Netflix hampering old-school display ads and TV commercials, brands have found a whole new approach. It’s all about inbound marketing […]
Keep Them Coming Back: How to Build Brand Loyalty in a Social Media Following
Every business needs one thing: customers. So naturally, this is a matter of concern for solopreneurs. Sometimes, “customers” are people who buy something that you’re selling them directly. If you’re running an ecommerce shop or offering info products, you want to entice people to buy from you. In other cases, it’s not quite so straightforward. […]
