Thanks to the power of dropshipping, just about anyone can get into ecommerce. You don’t have to worry about inventory, shipping, logistics, or anything like that. But before you start dropshipping, you need to figure out exactly what you’re going to sell. That’s one of the hardest parts. No one can spoonfeed you the perfect […]
Ecommerce Of Physical Products
Here’s How This Woman Conquered a Super Competitive Market With a Great Product
Some markets are really, really competitive. Like some types of consumer goods, for instance. If you’re selling health and beauty products, you could be competing against the likes of Unilever and Proctor & Gamble. Razors fit the bill. The majority of people shave, but there are so many different types to choose from, that you wouldn’t […]
Using Magento? Try Boosting Sales with This Helpful Tool
Magento is an open source ecommerce platform, and although it’s got a bit more of a learning curve that some competing platforms like Shopify, it’s still one of the most popular tools for setting up an online store. If you’re using Magento for your own ecommerce business, there are a bunch of different secondary tools […]
5 Kinds of Powerful Social Proof That Earn Audience Trust
People trust other people — specifically, those who they perceive either as their peers, or as an authority on a particular topic. From their best friend to their favorite Instagram influencer, there are select individuals that a person trusts when it comes to things like product recommendations. Word of mouth is a powerful thing indeed. […]
How to Use Color Psychology to Boost Ecommerce Conversions
As far as animals go, humans have great color vision. And psychologically, the colors of things have a profound effect on how we experience and conceptualize them. Color psychology, the study of how our minds relate to color, is fertile ground for smart marketers looking to get an edge in the marketplace. The right color […]
