Artificial intelligence is here to stay. While we’re still pretty far away from sapient supercomputers and strong AI, machine learning has opened up new possibilities in the world of digital marketing. New applications of AI technology are already starting to make their mark on social media, in the way that consumers conduct a web search, and […]
Ecommerce Of Physical Products
Marketing Automation Made Easy: 4 Simple Steps for Getting Started
Marketing automation can seem kind of overwhelming at first. At its core, it’s basically the use of software to customize and personalize your marketing messages for each individual lead or customer. You can specify parameters like how much someone has spent with your company or how they’ve engaged with your brand in the past. This […]
This Helpful Tool Keeps Customers On A Website Longer
Just because someone makes it to your website, that doesn’t mean they’re going to stick around. A lot of online business struggle with a high bounce rate, as potential customers pop in, take a look around, and then leave as quickly as they came. In some cases, there’s a problem you need to fix that’s […]
How to Choose the Right Ecommerce Platform for a Profitable Online Store
If you’re looking to start an online business, ecommerce can be a solid choice. Whether you’re dropshipping — that’s when someone else handles logistics for you, and you source from retailers like AliExpress — Or you’re creating and selling a product of your own, there are a lot of online stores out there that are […]
The Surprising Key to Building A Successful Ecommerce Brand
Out of all the places where someone can get a product recommendation… People trust their friends and family more than anything. But surprisingly, research indicates that 84% trust online reviews just as much. Whether someone got a recommendation from a friend, or whether they read a review online, the bottom line is that online shopping is, […]
