Recently, Facebook introduced a new option for custom Lookalike Audience creation. You can now create audiences based on value — that is, the customers or clients with the highest ROI. Using information about your current high-value customers, you can target similar users, helping you bring in more lucrative customers or clients for your business. The algorithms […]
Ecommerce Of Physical Products
Why It’s Critical For Every Business to Think Like a Media Company
You may not be running a media company, but that doesn’t mean you shouldn’t think like one. In fact, a focus on publishing great videos, blog posts, and other content is the “secret sauce” for tons of successful brands. Brands are the new publishers. In a world where a lot of people feel like the […]
How To Turn Abandoned Shopping Carts into Successful Sales
Old-school 20th century marketing and advertising usually involved casting a pretty wide net. The internet has dramatically revolutionized the entire discipline of marketing, allowing for unprecedented levels of specific audience targeting. These amazing new capabilities have led to the rise of what’s known as “behavioral marketing” — tailoring your marketing messages to the actions that […]
3 Reasons Smart Entrepreneurs Are Podcasting
There are many media you can use online to create and distribute great content that keeps your audience engaged. But along with blogs, video, infographics, and other common forms of content, there’s another option that people tend to overlook: podcasting. Podcasts are more popular than you might think. They can be ideal for workouts or […]
This Common Mistake Drains an Advertising Budget. Here’s How to Fix It
Paid traffic through Google or Facebook is a great way to drive traffic to your site. But once you’ve convinced your readers to click on the link, where exactly are you sending them? If it’s your homepage, we’ve got some bad news. It’s a fairly common rookie mistake to send paid ad traffic to your […]
