In the world of paid search ads, audience targeting is all the rage these days. The ability to advertise to people in the right age group, of the right gender, and in the right geographic location, can be incredibly useful toward getting the most out of your ad spend. But will audience targeting replace keywords […]
Ecommerce Of Physical Products
This Simple Tweak Makes Conversion Rates Skyrocket
At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link that takes them to Amazon, there’s something you want people to do when they visit your website. To do that, we […]
Customers Are On a Quest for the Right Product. Here’s How to Give Them What They Need Every Step of the Way
Your customers are on a journey. It’s an epic quest to buy something. And just like in the old-school epics like Gilgamesh and the Odyssey, there are a lot of other steps and segues between the beginning and the end of their story. The way people buy things, especially something that’s a major purchase or […]
The Secret to Success That Can Make or Break Influencer Marketing
Social media influencers have been around since the “scene queens” of Myspace over a decade ago. But with the rise of Instagram, they’ve found a platform where they can really thrive. There are influencers in almost any niche or industry you can think of. From marketing gurus like Gary Vaynerchuck and Neil Patel, to beauty […]
When it Comes to Building an Audience, Here’s How the World’s Top Entrepreneurs Think
Building an audience is the lynchpin of successful online businesses. It doesn’t matter what kind of business it is. It could be an online store that white labels and dropships products, or a blog monetized with affiliate links, or even a SaaS company. To succeed, you need to reach people. That’s what marketing is all […]
