Audiences are distractable. They have tons of content coming at them from every angle, every time they go online. You only have a limited window of time to get them hooked and firmly capture their interest. Step one is a compelling headline that piques their curiosity. But once they’ve clicked through to your content, there’s […]
Ecommerce Of Physical Products
This Simple Strategy is How Smart Marketers Use Landing Pages to Increase Profits
Marketing is all about experimentation. Sometimes, you have to throw things at the wall and see what sticks. Of course, the process is a little more refined than that. You’ve probably at least read about A/B testing, even if you haven’t implemented it yourself. Testing two different approaches at the same time — whether it’s […]
Unlock The Power of Persuasive Copy: 3 Smart Tips to Make Sales Copy More Profitable
If you’re a solopreneur with a relatively new online business, then chances are, you write your own sales copy. Copywriting is an art form, and it’s something that takes some time to learn. Even if you’re an amazing writer, writing persuasively — in a way that genuinely compels people to do something — isn’t always […]
Getting Started With eCommerce? Here’s How to Choose the Right Platform…
So you’ve decided to take the plunge. You’re trying your hand at the exciting world of ecommerce, and you’re ready to start creating a beautiful, secure website that serves as your online store. Selling products online is a perennial staple of internet entrepreneurship, and many people have had a tremendous amount of success with it. […]
This Common eCommerce Mistake Could Be Crippling Sales Without Anyone Realizing
Have your ecommerce company’s sales been lagging behind your goals? Is your advertising failing to convert, acting as a financial drain instead of a revenue source? If so, it’s possible you’ve unwittingly sabotaged your own advertising efforts. That may sound extreme, but it’s incredibly common. This mistake is simple, but deadly: you’re spending too much […]
