Marketing automation can seem kind of overwhelming at first. At its core, it’s basically the use of software to customize and personalize your marketing messages for each individual lead or customer. You can specify parameters like how much someone has spent with your company or how they’ve engaged with your brand in the past. This […]
Email Marketing
How To Find the Competition — And (Ethically) Steal Their Content Strategy
Content marketing is huge right now, and there’s a good reason for that: it works. Your own business needs a content strategy, and if you don’t have one, it’s high time you started creating one. Along with keyword research and things of that nature, you’ll need to figure out what kind of content works well in […]
Need a Powerful Lead Magnet? Build a Responsive Email List Using These 3 Kinds of Content
To build your email list, you need to offer something of genuine value to your audience. For the most part, unless someone really, really loves your brand, they’re not going to give out contact information or subscribe to your newsletter unless they get something in return. The go-to strategy is usually to offer some kind of […]
Swipe These 6 Winning Emails from Top Ecommerce Brands
Behavioral targeting is a staple of email marketing strategy for brands of almost every kind. It’s simple. When a user takes an action, they automatically receive a certain kind of email. Not only does the automation aspect make it a whole lot easier to stay in touch with customers, But tailoring emails based on behavior […]
Discover This Creative New Way To Capture More Emails and Built a List
There are tons of little freebies you can offer people in return for their email address. Ebooks, white papers — you know the drill. Offering something informational that’s of value to your audience is a tried and true strategy… But writing up an ebook might not be something that’s universally applicable to every single business. […]
