It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out Facebook on their lunch break, they’re confronted with a nearly endless stream of content, each post vying for their attention. So, […]
Email Marketing
This Smart Tactic Can Put a Brand on the Map, FAST
When people talk about content marketing, there’s a lot of focus on what’s known as “evergreen content” — content that stays fresh and stands the test of time. This is the stuff that’s still relevant months and even years after it’s published. But sometimes, you can benefit from being timely instead. This is where “newsjacking” […]
Keep New Email Subscribers Hooked With This Simple Yet Powerful Strategy
Once you’ve gotten someone to sign up for your email list, the real challenge is keeping them subscribed. How many times have you given a website your email address in exchange for their lead magnet, only to either unsubscribe later, or let the emails sit unread in your Promotions folder? Probably a lot. You need […]
7 Clever New Ways to Segment an Email List
Building a robust email list is a big achievement for a small online business. Once you’ve got it, though, the next step is segmentation. Digital marketing is all about careful audience targeting, and email marketing is no exception. Ideally, along with names and email addresses, you have some kind of demographic info about each person. […]
3 Common Email Marketing Obstacles That Most People Don’t Recognize
Hubspot is one of the biggest marketing and sales SaaS companies in existence. Their smart content marketing strategy, combined with a solid product, has elevated them into one of the best-known brands in the digital marketing world. Despite being known for their own inbound and content marketing, Hubspot’s team started to realize that they had […]
