At this point, it’s pretty clear that just about every business — online or otherwise — needs a website. It’s a 21st century must-have. But there’s another critical thing that you need, and it’s not as immediately obvious. You need an email list. This is just as true for businesses that are totally offline — […]
Email Marketing
How to Write Subject Lines That Customers Can’t Resist Clicking On
The average person gets tons of email on a daily basis. It’s one of the most widely used online communication tools in existence. And each morning, people have to sort through all of those unread messages. As you can imagine, a lot of things get archived without being read. Sure, someone wouldn’t do this to a letter […]
Bring Recent Customers Back for More With These 3 Enticing Email Options
Customer acquisition is one of the most critical things for any business. You have to spread the word about your product or service to the right people, or you’ll never make a single sale. But acquiring customers is just the beginning. The real goal isn’t just to get someone to buy something. It’s to keep […]
How Top Content Marketers Think: 2 Successful Strategies from the Best of the Best
Recently, the Content Marketing Institute teamed up with MarketingProfs to conduct an annual research study: B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Sponsored by online video platform Brightcove, this year’s survey was conducted back in June and July. Now, they’ve completed the study, publishing an exciting new set of up to date statistics […]
6 Simple Steps to a Great Mobile Landing Page That Customers Can’t Resist
Mobile internet use overtook desktop browsing a couple of years ago. Today, there’s no doubt about it: Mobile devices are a lot of people’s primary means of accessing the internet. In the future, we may end up seeing more integration between what we currently think of as “mobile” and what we associate with “desktop.” But […]
