There are a lot of places where businesses can make a sale. Maybe some people come directly to your online store for a particular product. Other sales happen because someone saw your Facebook ad, or you came up in a Google search, or someone heard a good word from a trusted friend. But this is […]
Email Marketing
This Essential Strategy Makes Email Marketing A Lot More Effective
If you’re running an online business — or a small business of any kind — you’ve probably built up an email list. This list can be a golden ticket to the sales you need for your company to succeed. It’s made up of prime leads with a genuine interest in your product or service. But […]
This Vital Mindset Shift Paves the Way to Business Success
Are you a mathematically minded kind of person? If not, you could be overlooking a lot of really important information that could impact your business. Growing up, math was always a love-it-or-hate-it thing. Some people take well to numerical information, and it’s something they learn pretty quickly. Some of them even perceive a kind of […]
4 Email Marketing Mistakes That Waste Tons of Money
Email is a prime linchpin for modern digital marketing campaigns. It’s so effective, and there’s such a wide body of evidence that demonstrates that efficacy, that you’re clearly leaving a lot of money on the table if you’re not investing in email marketing for your business. But there’s a lot of strategy involved, meaning there are a […]
Using Magento? Try Boosting Sales with This Helpful Tool
Magento is an open source ecommerce platform, and although it’s got a bit more of a learning curve that some competing platforms like Shopify, it’s still one of the most popular tools for setting up an online store. If you’re using Magento for your own ecommerce business, there are a bunch of different secondary tools […]