It may seem a little old-fashioned at this point, but email is still one of the most important channels for digital marketing. The fact is, it works. It’s one of the best ways to reach your audience effectively, and you should start building your mailing list as soon as you launch your business. But there […]
Email Marketing
Popular on Social Media? Here’s How to Leverage That for Maximum Profit Potential
So you’ve got a Facebook page or an Instagram account, and it’s flourishing right now. Maybe it’s for yourself, or maybe it’s for a niche, a fandom, or a particular aesthetic. When you’ve got tons of followers on social media, and engagement to match, you’d be crazy not to find a way to monetize it. Building […]
4 Creative Ways to Get More Eyes on Great Content
Creating great content is only the beginning. You need to promote it, get it in front of the right people. That’s the hard part of content marketing. Quality content takes time to produce, but you’re almost guaranteed to spend a lot more time and energy promoting that content. But how do you go about doing that? Promotion […]
Email Campaigns Not Taking Off? This Common Issue Might Be the Problem
If your open rates aren’t what you wish they could be, the problem could be something pretty simple. It’s not necessarily a matter of audience targeting, or headline copy, or timing, or anything else that complicated. It might actually be that most of the emails on your list are basically dead ends. You may have […]
This Genius Strategy Supercharges Content Marketing
If you’ve ever planned or created content for a business over a long period of time, you’re probably familiar with the inevitable “idea drain.” It comes faster in some niches than in others, but eventually, you might start running a little bit dry. Whether you’re low on great new content ideas, or you’re just busy […]
