It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out Facebook on their lunch break, they’re confronted with a nearly endless stream of content, each post vying for their attention. So, […]
Information Product Sales
This Little-Known Website Is Great for Traffic, Brand Awareness, and More. Here’s How To Use It.
Whether you’re building a traditional brand for your business, or you’re cultivating a personal brand for yourself, you’ve probably caught on to the fact that answering your customers’ questions is a great way to get yourself out there. There’s a great way to do that, which most people generally overlook: Quora. It’s not one of […]
Customers Are On a Quest for the Right Product. Here’s How to Give Them What They Need Every Step of the Way
Your customers are on a journey. It’s an epic quest to buy something. And just like in the old-school epics like Gilgamesh and the Odyssey, there are a lot of other steps and segues between the beginning and the end of their story. The way people buy things, especially something that’s a major purchase or […]
Step Up Your Information Product Sales
If lagging information product sales have you feeling a little low, turn that frown upside down and start doing something about it. How do you go about understanding your product information to increase sales?
Tom Szaky’s Top 10 Sales Tips
I try to gather tips and advice from other successful business owners in my effort to provide the best business services to my own network. Where do you like to turn for sales advice forums, business owners or ______? Just let us know.
