Long ago, Netflix — a mail order DVD rental service at the time — started a service where people could stream movies and TV shows online. This would change the face of entertainment forever. Later on, Netflix was joined by Hulu, Amazon, and various streaming services for cable channels like HBO and Showtime. Perhaps unsurprisingly, […]
Online Advertising
5 Great Instagram Posts That Drove Tons of Sales — And What Entrepreneurs Can Learn From Them
Instagram is one of the most powerful marketing channels out there, but it can be tricky to get the hang of it. Reliably driving sales from your Instagram ads is quite the challenge for most people, especially solopreneurs who are relatively new to the world of social media marketing. But if you can get a […]
Get More Facebook Conversions With This Simple Visual Tweak
The meat of the CTA may be in the text, but when it comes to Facebook ads, visuals are arguably the most important factor. Scrolling down their Facebook feeds looking for something interesting, it’s all too easy for your audience to skip right over your paid ads. You have to be able to grab their […]
Facebook Just Changed Their Algorithm in a Big Way. Here’s What Entrepreneurs Need to Know
Facebook has changed a lot over the years, usually for the better. And recently, they’ve made some substantial changes to their algorithms. Facebook doesn’t show users every single post from every account they follow. Although the newsfeed was originally in chronological order, they stopped doing that a long, long time ago. Instead, it uses complex […]
Keep Them Coming Back: How to Build Brand Loyalty in a Social Media Following
Every business needs one thing: customers. So naturally, this is a matter of concern for solopreneurs. Sometimes, “customers” are people who buy something that you’re selling them directly. If you’re running an ecommerce shop or offering info products, you want to entice people to buy from you. In other cases, it’s not quite so straightforward. […]
