Just about everyone has a Facebook page, from teenage kids to elderly grandmothers. And chances are, so do you. You probably have one, or both, of two key types of Facebook pages. You’ve got a personal one for yourself. That much is practically guaranteed. And you probably have a Business Page for your company, too. […]
Online Advertising
Ready for Cyber Monday? Here’s One Critical Thing Entrepreneurs Forget About the Biggest Online Shopping Day
The fall equinox is behind us now. Our kids are back in school, and the weather outside is slowly getting crisp and cool. It’s autumn. And you know what that means: The holidays are just around the corner. And for entrepreneurs, one of the most important days in the holiday season is Cyber Monday. It’s […]
5 Revealing Stats About Facebook and What They Mean For Entrepreneurs
The way people use Facebook evolves over time, as do the platforms algorithms for displaying ads and organic posts to targeted audiences. Recently, SaaS provider AdEspresso has published a curated selection of the latest 2017 Facebook statistics, And some of them are rather unexpected. They’ve found that today, it’s more challenging than ever before for […]
6 Simple Steps to a Great Mobile Landing Page That Customers Can’t Resist
Mobile internet use overtook desktop browsing a couple of years ago. Today, there’s no doubt about it: Mobile devices are a lot of people’s primary means of accessing the internet. In the future, we may end up seeing more integration between what we currently think of as “mobile” and what we associate with “desktop.” But […]
3 Awesome Tools That Help Make Better Facebook Ads
Last year, in 2016, Facebook cut organic reach for business pages — And that wasn’t the first time they’ve done that. At this point, it’s very much a pay-to-play platform. The upside to this is that as an advertising platform, Facebook is pretty great. With robust audience targeting options, you can reach even very specific […]
