A lot of marketers — even people who are otherwise experts on Facebook advertising — find Facebook Business Manager kind of confusing. Intimidating, even. If you’re not familiar with it, it comes across as a sea of information overload. You know those studies about how too much choice can actually turn consumers off? It’s that […]
Online Advertising
Not All Metrics Matter: 3 Numbers That Probably Aren’t Worth Worrying About
On paper, big numbers look impressive. Unfortunately, looks can be deceiving. There are a lot of metrics that can matter for digital marketing, but some are duds. It gets more confusing because a metric that’s vitally important in one situation could be totally useless for another. A high click through rate, a ton of impressions, […]
Shake Things Up & Try These 2 Underutilized Types of Facebook Ads
Facebook offers a variety of format options for ads, but most companies end up using the same kinds of ads and layouts for just about everything. You might not have even realized you could use video ads on the platform, but you actually can. Video ads are particularly helpful if you’ve got a decently sizeable […]
8 Easy Ways to Make An Online Store Search Friendly
What do you do when you want to buy a certain type of product online? You probably Google it. For ecommerce sites, SEO can be an important part of a well rounded digital marketing strategy. If you can rank for the right searches — the ones that reflect commercial intent — you can make tons […]
Get Noticed on Facebook: When to Post for Maximum Visibility
Social media platforms tend to have “peak times” when they’re the most active. This varies from platform to platform, too. Tumblr tends to be active in the evenings, while peak Reddit hours are eight to eleven AM on weekdays. So what about Facebook? When is the best time to schedule posts? Different studies have come […]
