Even today, in 2017, Facebook is the king of social media platforms. The majority of adults who use the Internet have a Facebook account, even if they don’t use it regularly. Between the sheer size of Facebook audiences, and their state of the art user tracking, paid Facebook ads can be a gold mine for smart marketers. […]
Online Advertising
Facebook Ad Costs on the Rise? This Little-Known Issue Might Be the Reason Why
Did you know that Facebook ‘s been cracking down on landing pages lately? If your reach has been lackluster recently, this might be why. Most advertisers direct clicks from their Facebook ads to a landing page. The nature of the CTA can vary — sometimes the landing page is selling something directly, sometimes it’s for […]
4 Facebook Stats Every Online Business Owner Should Know About
Love it or hate it, Facebook is still one of the top social media platforms among American consumers. For tons of brands across a wide range of industries, Facebook ads are one of the most profitable options for connecting with the right audiences. With top of the line ad targeting capabilities and affordable starting prices, […]
This Vital Mindset Shift Paves the Way to Business Success
Are you a mathematically minded kind of person? If not, you could be overlooking a lot of really important information that could impact your business. Growing up, math was always a love-it-or-hate-it thing. Some people take well to numerical information, and it’s something they learn pretty quickly. Some of them even perceive a kind of […]
The Truth About Social Media KPIs
There are tons of different metrics you can conceivably track on social media, and they vary from platform to platform. But which metrics are actually important? What are your key performance indicators (KPIs), the measurable quantities that actually mean something for the success of your business? You don’t need a whole lot of KPIs — only […]
