Owned by Facebook, Instagram is currently the leading social media platform for visual and video content. And through Facebook’s ad creation tools, you can also run ads on Instagram as well. But if you’ve never created an ad campaign on that platform before, there are some things you should probably know about it. One is […]
Online Advertising
How to Use Instagram Ads to Reach Audiences and Make Sales
With over 7 million users active every month, Instagram is the number one platform for visual content. It’s also a place where most users are actually very engaged. It’s owned by Facebook, meaning if you want to run ads there, you can set them up through Facebook’s own ad management tools. There are some niches […]
This Underused Type of Facebook Ad Converts Like Crazy
Facebook’s massive user base, sophisticated audience targeting options, and high ad engagement have made it the most popular marketing tool among all the social media networks. There are tons of options you can choose from when it comes to targeting, ad placement, campaign goals, and ad format. Once you find something that works well, you […]
These 5 Trends Are Shaping the Future of Ecommerce
Online retail is always changing and evolving, and the future of buying things online may end up looking pretty different from what we’re used to today. With ubiquitous mobile browsing, new innovations like Alexa and Google Home, new developments in the way we use the internet are making their mark on ecommerce. If your online […]
Spend Less on Instagram Ads By Understanding These 5 Key Ad-Ingredients
Like it’s parent company, Facebook, Instagram is a powerful platform for laser-targeted advertising. While it’s definitely a “pay to play” system — that is, you won’t get much traction with organic posting alone… It can still be quite affordable for small businesses and solopreneurs. In some kinds of niches, like travel and apparel, you’re leaving […]
