Google Shopping is a powerful channel for reaching new customers. In fact, it accounts for a surprising 56% of ad spend from retailers. It’s a type of ad called a “product listing advertisement,” or PLA for short. They show up at the top of the page on certain searches with clear commercial intent, putting your […]
Online Advertising
Use This Simple Strategy to Get Better Conversion Rates on Facebook
There are quite a few metrics you can use to quantify the success of a Facebook ad campaign. It really depends on your objective. Impressions might be important for a brand awareness campaign, but if your goal is to get someone to buy a product, they’re really not. The same goes for click-through rates and […]
How to Find the Perfect Dropshipping Niche In Just One Day
Thanks to the power of dropshipping, just about anyone can get into ecommerce. You don’t have to worry about inventory, shipping, logistics, or anything like that. But before you start dropshipping, you need to figure out exactly what you’re going to sell. That’s one of the hardest parts. No one can spoonfeed you the perfect […]
Why Facebook Rejects Certain Ads — And What to Do About It
Are your Facebook ads not getting views? I’m talking about literally zero views. Sure, some ads just don’t perform well. Facebook advertising is a trial and error process, and it can take some time to figure out what works. But, it’s possible that your ads were actually outright rejected by Facebook. If so, there should […]
3 Sneaky Social Media Strategies for Ethically Spying on Competitors
How do you beat the competition at their own game? First, you have to understand them. What are they doing? Is it working? If so, why? If not, what are they doing wrong? Do they have any weak points where you know you can do better, creating gaps where you can move in and carve […]
