Is Twitter dead? This once groundbreaking social media platform is a decade old at this point. You might not have even been a legal adult yet when Twitter made its debut back in the late 2000s, when smartphones were barely even a thing yet. Even its format is a little dated at this point. That […]
Online Advertising
Extra Traffic Could Actually COST A Website Money. Here’s How to Fix It.
Entrepreneurs usually think of more web traffic as a good thing. Sure, it depends on the context. Not all traffic converts well, and you could attract tons of visitors and not make a single dime off them. Even if you’ve got ads on your blog, you need Buzzfeed levels of traffic these days to make […]
This Smart Remarketing Strategy Prevents “Ad Fatigue” While Raising Brand Awareness
With Facebook ads, you can use insights and data about your audience to create Custom Audiences, helping you remarket your products or services to people who are already aware of your brand. This could mean people who visited your site but bounced before buying anything, or it could mean previous customers. But when the same […]
5 Kinds of Powerful Social Proof That Earn Audience Trust
People trust other people — specifically, those who they perceive either as their peers, or as an authority on a particular topic. From their best friend to their favorite Instagram influencer, there are select individuals that a person trusts when it comes to things like product recommendations. Word of mouth is a powerful thing indeed. […]
Use This Smart Trick to Get More Conversions from Facebook Ads
One of the best ways to boost your conversion rate from paid ads is to start segmenting your audience. Once you have enough information to do so, you can target specific ads to specific groups of people. You can also tailor products or services accordingly — for example, you might have a Basic paid subscription […]
