Instagram, arguably the top visual social network, is owned by Facebook. And like Facebook, they have a bidding system in place that determines the cost of running ads on their platform. The price you pay for Instagram ads can depend on a bunch of different factors. There’s your max budget, your bid, the estimated action […]
Online Advertising
How to Make More Sales with The Power of Consumer Psychology
Ever see something on sale that, for one reason or another, you just didn’t end up buying? Maybe you thought, “Well, I should check AliExpress and see if I can get this cheaper.” Maybe you were a few days shy of your next payday and didn’t want to spend the money yet. Either way, there’s […]
Ad Budgets the Easy Way: 4 Simple Steps for Maximum ROI
Facebook ads are powerful, and they can also be surprisingly affordable for small businesses and solopreneurs. While there are probably a few exceptions here and there, just about any brand can benefit from paid Facebook advertisement. But how much should you actually spend? What kind of budget is going to get you a good ROI […]
This Strategy Tweak Gets a Lot More Mileage Out Of Lookalike Audience Ad Campaigns
Remarketing is a powerful tool indeed. Thanks to today’s incredible data collection technology, pinpointing precise audiences with the right messaging at the right time is easier than ever before. It still requires good strategy behind it, though. Remarketing can fail if it’s not targeted right, if the ads aren’t appealing or memorable, or if you’re […]
How to Spend Less Time on Facebook Ad Campaigns — While Making More than Ever
Are you spending tons of time managing your Facebook ad campaigns? When you have a bunch of them going at once, it can get to be a bit of a headache. At a certain point, it can seem kind of unmanageable. Fortunately, there’s a solution. Facebook allows you to create “Automated Rules,” essentially setting a campaign […]
