If you want to succeed at content marketing, you have to start with quality content. It’s the solid foundation you need before you execute your campaign. If your content’s no good, you won’t get anywhere. But there’s another side to the equation, and that’s promotion. That’s the hard part, really. Creating truly great videos, blog […]
Online Advertising
4 Smart Tips for Finding the Perfect Influencers for Building a Brand People Trust
Apparently, influencer marketing is all the rage these days. It’s the latest hot trend in the digital marketing world, as the unprecedented global connectivity of the internet transforms what it means to be a celebrity. Social media influencers come in all shapes and sizes, so to speak. Some of them are popular Youtubers. (Think Nostalgia […]
The One Thing Marketing Copy Desperately Needs to Be Successful
Is your ad copy missing something? Chances are, it just might be missing a crucial component that can make or break a campaign. It’s a unique value proposition. Do you have one? Ads and marketing materials need a value proposition. What does your product or service do for your customers? You need something specific. Don’t […]
5 Types of Irresistible Headlines People Can’t Help But Click On
When it comes to content, it’s all about the headline. Seriously. It’s really, really important. If you’re a writer, and you take pride in your work, you might initially have some reservations about the whole “clickbait” thing. But it works. And really quickly, let me just put in my 2 cents about the term “clickbait.” […]
This is the Secret to Getting Tons of Traffic from Facebook Ads
Facebook ads could be described as one of the linchpins of digital marketing strategy. They’re incredibly effective when executed well, thanks largely to Facebook’s incredible access to data about its users. But “executed well” is kind of the salient point here. Like any kind of marketing, if you’re doing it wrong, you might not see […]
