Successful Facebook advertising is kind of like running a big social science experiment, in a way. Sure, marketers’ methodology isn’t always quite as rigorous as what you’d see in sociological or psychological papers. But it’s still a lot of experimentation and trial and error. To do this, you need something you can measure and evaluate […]
Online Advertising
Write Less, Say More: 3 Ways to Trim Down Word Counts for Twitter
Twitter is one of the most widely used social media platforms, and for most brands, it’s somewhere you want to build a presence. But the thing is, it’s surprisingly challenging to write a good tweet. Why? Because of that pesky word count. Twitter’s 140 character limit stems from the intrinsic technical limitations of SMS text […]
6 Great Places To Find Free Stock Photos That Don’t Look Terrible
Every blog post needs an image. It doesn’t have to be lavishly illustrated or anything, but you need at least one to catch people’s eye. Plain text just doesn’t cut it. The problem is that you can’t just use any old picture. You might be able to get away with that if you’re running a […]
3 Types of Snapchat Ads That Can Drive Tons of Traffic
Until very recently, the up-and-coming social media app Snapchat didn’t really have a way for companies to create paid advertisements. But now, they’ve introduced a robust self-serve ad platform, offering a ton of possibilities for smart marketers looking to reach millennials and Gen Z. Snapchat ads are accessible at just about any budget range, making […]
The Surprising Truth About Emojis and Marketing
For the most part, emojis don’t exactly scream “professionalism.” But today, they’re so widely used that even marketers are starting to weave them into their copy. You’ve probably seen plenty of brands using emojis on social media, but that’s not the only place where using them might actually give you an advantage. They can also […]
