MORE TRAFFIC. It’s what we all want. Every single one of us with a website. But how do we go about getting it? That’s the big question. So have you ever heard of “native advertising?” It’s sort of like the online version of those longform advertorials you used to see in print magazines. Despite the […]
Online Advertising
3 Ways Artificial Intelligence Will Change the Face of Digital Marketing
Artificial intelligence is here to stay. While we’re still pretty far away from sapient supercomputers and strong AI, machine learning has opened up new possibilities in the world of digital marketing. New applications of AI technology are already starting to make their mark on social media, in the way that consumers conduct a web search, and […]
Protect a Brand from the Wrong Exposure: How to Steer Clear of Bad Publicity on Facebook
A long time ago, back around 2009 or so, YouTube personality James Rolfe — better known as the Angry Video Game Nerd — had an ad show up on his website, Cinemassacre.com, for Scientology. Fans noticed, and among his core audience, Scientology isn’t viewed very favorably at all. He ended up having to explain to […]
This Tiny Mistake Can Get a Facebook Campaign Shut Down
In terms of ROI, Facebook ads are one of the best marketing tools out there. But if you’re going to use Facebook’s advertising platform, you have to play by their rules. There are quite a few guidelines governing Facebook ads. They have rules about images, about how much text you’re allowed to use, and even about […]
How One Marketer Turned an Instagram Account Into a Profit Powerhouse
Sometimes, a winning business idea can start with something astonishingly simple. That’s what happened for Ryan Glick, the founder of a media company called Coffee ‘N Clothes. It all started when he snapped a picture of himself holding a cup of coffee. He had a moment of inspiration: “coffee and clothes” would make a great […]
